Reports, presentations, articles and guides related to IAEH key areas of interest. Search by subject clicking on the categories box above.
Category: Generating public support
The organisation of a first-class sporting event
This article by the Johan Cruyff Institute analyses the keys that have made the US Tennis Open the event with the biggest audience attendance in the world and how is the organisation of a first-class sporting event. Fundamental aspects such as brand image, sponsorship, volunteers and merchandising are covered.
OECD Recommendation on Global Events and Local Development
The Recommendation on Global Events and Local Development was adopted by the OECD Council meeting at Ministerial level on 30 May 2018. It aims to provide members and non-members with a comprehensive overview of the main tenets of the framework conditions required to realise more sustainable global events and more effective delivery mechanisms and to build stronger capacities to leverage local benefits.
Local Development Benefits from Staging Global Events
This report was developed by the Organisation for Economic Co-operation and Development (OECD) and published in 2008.
The OECD Programme on Local Economic and Employment Development (LEED), concerned with the issue of how major international events can help promote local development, approved key principles which were published in this report and have been used by cities and national governments as guidance for bidding, hosting and leveraging local benefits. The author proposes a framework for the local benefits of global events and presents several case studies on trade fairs and exhibition events, cultural events, sports events, and political summits and conference events.
The LEED Programme, having observed the catalytic nature of global events, started from the premise that capturing local benefits does not happen automatically or by accident. The report stated “the most successful host countries and cities have a long term plan that the event helps them to implement, and a dedicated management effort aimed at securing the benefits and the legacy for some time before the event is staged, and for several years afterwards. And will have ensured that the highest levels of integrity are demonstrated throughout the process”.
The IAEH is collaborating with the OECD in revising and further developing the key principles and recommendations on global events and local development.
The Bid Experience
This report published in 2014 is an evaluation of the Winter Games Bids 2010 – 2018 and offers recommendations for the IOC’s Olympic Agenda 2020. It was jointly produced by the Austrian Olympic Committee, the German Olympic Sports Confederation, the Swedish Olympic Committee and the Swiss Olympic Association.
The striking element welding all four committees together is the fact that all had Olympic bids lost due to a lack in national or at least regional public or political support. The affected committees therefore initiated a comprehensive review of past bid processes to identify the challenges of the current bidding procedure as well as to propose possible solutions.
Eight high priority challenges were identified and subsumed under three major topics: the process of bidding, the costs of the games, the scale of the games. The solution proposed is to rethink the bidding procedure in order to reduce complexity and increase transparency and flexibility for potential bid cities.
SCOTLAND THE PERFECT STAGE
An example of a strategy and vision for major events from EventScotland’s role in developing Scotland’s Events Industry from 2015 to 2025.