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Reports, presentations, articles and guides related to IAEH key areas of interest. Search by subject clicking on the categories box above.

Category: Measuring economic and social benefits

Tokyo 2020 Legacy Planning

Members Only

Presentation delivered by Dr Munehiko Harada of the Waseda University and Chairman of Japan Sport Tourism Alliance at the 2018 Annual Forum of the International Association of Event Hosts, in Bangkok, on April 19th.

OECD Recommendation on Global Events and Local Development

The Recommendation on Global Events and Local Development was adopted by the OECD Council meeting at Ministerial level on 30 May 2018. It aims to provide members and non-members with a comprehensive overview of the main tenets of the framework conditions required to realise more sustainable global events and more effective delivery mechanisms and to build stronger capacities to leverage local benefits.

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eventIMPACTS – Economic Impact Toolkit

The eventIMPACTS Toolkit is intended to provide organisers and supporters of public events with some key guidance and good practice principles for evaluating impacts associated with their event. The project is backed by the UK government. Click here to access the eventIMPACTS website.

The ‘economic impact’ of a major event refers to the total amount of additional expenditure generated within a defined area, as a direct consequence of staging the event. For most events, spending by visitors in the local area (and in particular on accommodation) is the biggest factor in generating economic impact; however, spending by event organisers is another important consideration. Economic Impact studies typically seek to establish the net change in a host economy – in other words, cash inflows and outflows are measured to establish the net outcome.

This Toolkit suggests three different levels of impact (basic, intermediate, and advanced) and guides the user through different routes to measurement.

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2017 World Masters Games – Final Report

The city of Auckland in New Zealand hosted the 9th edition of the World Masters Games between 21st and 30th of April 2017. This comprehensive report shows the results of the event through 8 different areas: governance, finance and corporate services, commercial, marketing and communications, sports and venues, games operations, volunteers, and ceremonies and events. It also includes a section on the research methodologies applied to assess different aspects of the event.

The Auckland WMG operated under key performance indicators (KPI) and three underlying contracts encompassing the achievement of specific goals. The report shows the specific KPI targets that guided all WMG2017 activity comprising athlete targets, economic benefit targets, revenue targets/break-even budget, and satisfaction targets (customers, partners and public).

Challenges related to the delivery of the event such as coordinating multiple partners and realising consistency of service from providers and the experience of participants were also presented in this report.

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Case Studies – Sporting and cultural events across the UK

A collection of case studies covering cultural and sporting events across the UK produced by eventIMPACTS.

These summary case studies provide headline information on the economic impact of each event and a breakdown of the statistics that contributed to the impact including attendance figures, local visitors, day visitors, commercial/non-commercial stayers, number of days attended, average bed nights, average daily spend and average accommodation spend.

Nine events were analysed:

– Lumiere London 2016
– Ridelondon 2015
– Glasgow Gymnastics World Cup 2012
– Canoe Slalom World Champs 2015
– Taekwondo World Grand Prix 2014
– UCI Mountain Bike World Cup 2016
– Edinburgh’s Festivals 2015
– Cardiff Half Marathon 2015
– Hay Festival 2016

 

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eventIMPACTS – Media Impact Toolkit

The eventIMPACTS Toolkit is intended to provide organisers and supporters of public events with some key guidance and good practice principles for evaluating impacts associated with their event. The project is backed by the UK government. Click here to access the eventIMPACTS website.

This toolkit is provided as a menu from which to choose the media impact measurement approach best suited to the aims and objectives of an event organiser and their stakeholders. It explains some of the standard measures of media impact relative to how true a reflection of media impact they deliver.

There are several ways of measuring media impact, this toolkit shows examples of three methods:

– Volume of coverage: provides a measure of an event’s popularity

– Engagement and tone: indicators that measure the extent to which followers interact with the event and analysis of the tone of the social media messages.

– Media value: can come from print, television, electronic and new-media coverage of an event generated via live and delayed coverage, news coverage, press releases, interviews, video and photographs.

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eventIMPACTS – Social Impact Toolkit

The eventIMPACTS Toolkit is intended to provide organisers and supporters of public events with some key guidance and good practice principles for evaluating impacts associated with their event. The project is backed by the UK government. Click here to access the eventIMPACTS website.

The Social Impact Toolkit available here seeks to provide the starting point for a more structured approach to the measurement of the social impacts of events. The reason for measuring social impacts can often be linked directly to the aims and objectives of the event funders. Any event organiser should wish to understand how their event impacts on the perceptions and behaviour of people (whether directly or indirectly).

eventIMPACTS has identified four areas of social impacts:

– Participation

– Volunteering & Skills

– Identity and Image

– Satisfaction

The toolkit proposes a combination of qualitative and quantitative methods to analyse the social impacts of hosting major events and provides evidence and indicators for each of the identified areas.

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Edinburgh Festivals 2015 Impact Study

Edinburgh is internationally renowned for the annual Festival programme which it hosts. Starting with the Edinburgh International Festival in 1947, it has developed a year-round programme of Festivals which is crucial to the cultural, economic and social life of the city and its region, and of Scotland itself.

This study published in July 2016 was developed by BOP Consulting commissioned by Festivals Edinburgh and assessed the impact of the 12 Festivals. It takes a holistic approach that considers social, cultural and economic effects. The research results showed that the Festivals do not just provide great cultural experiences, but also help to increase access to culture and build wider participation and discovery among audiences.

The core festival outcomes presented and detailed in the study are:

– Cultural Impact

– Social Impact and Wellbeing

– Place-making and Identity

The sections about Wellbeing and Place-making are especially interesting as they show a not so obvious perspective of the impacts of hosting this kind of major event.

The economic impact is considered a wider festival outcome and presented in a separated report section from the core outcomes.

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2015 Cricket World Cup

This report shows the economic impacts and benefits analysis of hosting the 2015 Cricket World Cup. It was prepared by PwC Australia at the request of Cricket World Cup 2015 Ltd, Cricket Australia and New Zealand Cricket. The event was jointly hosted by Australia and New Zealand during February and March 2015. It served as a major catalyst for collaboration between the neighbours and is considered a successfully delivered major event.

From the report, IAEH highlights two points of difference:

  • Hosting the ICC CWC 2015 in partnership required considerable communication and cooperation between the Australian Federal Government and the New Zealand Government. Each country established a centralised agency to help coordinate their support and services. The Major Sporting Events Taskforce in Australia and the World Cup’s Office in New Zealand brought together the key government departments and agencies including Immigration, Customs and Border Control, Security, Foreign Affairs and Trade, and Tourism.
  • Focus on engagement with multicultural communities. The ICC CWC 2015 successfully attracted the interest and participation of multicultural communities, celebrating diversity in harmony. There was also a large participation of overseas communities, as 145,000 international tourists attended the tournament out of 595,000.

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Legacy of the London 2012 Olympic & Paralympic Games

The UK Government and Mayor of London’s official report on the impacts of the London 2012 Olympic and Paralympic Games, published on the 4th anniversary of the Games.

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LUMIERE LONDON 2016 REPORT

Members Only

Lumiere London was a free outdoor light festival hosted across central London to transform the capital’s iconic buildings and public spaces with 30 installations from the world-class British and international artists.

SCOTLAND THE PERFECT STAGE

An example of a strategy and vision for major events from EventScotland’s role in developing Scotland’s Events Industry from 2015 to 2025.

 

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FIG WORLD GYMNASTICS GLASGOW 2015

Members Only

Presentation of Scotland’s objectives and outcomes of hosting the 2015 FIG World Gymnastics Championships at the SSE Hydro Arena in Glasgow.

 

FIFA WOMEN’S WORLD CUP CANADA 2015

Members Only

Presentation of Canada’s objectives and outcomes of hosting the FIFA Women’s World Cup 2015.

 

RIDELONDON 2014 EVALUATION REPORT

An economic impact assessment and media exposure evaluation using a quantitative method to estimate the economic benefits and media exposure that the 2014 Prudential RideLondon festival of cycling brought to London and the surrounding areas.

 

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