Reports, presentations, articles and guides related to IAEH key areas of interest. Search by subject clicking on the categories box above.
eventIMPACTS – Media Impact Toolkit
The eventIMPACTS Toolkit is intended to provide organisers and supporters of public events with some key guidance and good practice principles for evaluating impacts associated with their event. The project is backed by the UK government. Click here to access the eventIMPACTS website.
This toolkit is provided as a menu from which to choose the media impact measurement approach best suited to the aims and objectives of an event organiser and their stakeholders. It explains some of the standard measures of media impact relative to how true a reflection of media impact they deliver.
There are several ways of measuring media impact, this toolkit shows examples of three methods:
– Volume of coverage: provides a measure of an event’s popularity
– Engagement and tone: indicators that measure the extent to which followers interact with the event and analysis of the tone of the social media messages.
– Media value: can come from print, television, electronic and new-media coverage of an event generated via live and delayed coverage, news coverage, press releases, interviews, video and photographs.
Edinburgh Festivals 2015 Impact Study
Edinburgh is internationally renowned for the annual Festival programme which it hosts. Starting with the Edinburgh International Festival in 1947, it has developed a year-round programme of Festivals which is crucial to the cultural, economic and social life of the city and its region, and of Scotland itself.
This study published in July 2016 was developed by BOP Consulting commissioned by Festivals Edinburgh and assessed the impact of the 12 Festivals. It takes a holistic approach that considers social, cultural and economic effects. The research results showed that the Festivals do not just provide great cultural experiences, but also help to increase access to culture and build wider participation and discovery among audiences.
The core festival outcomes presented and detailed in the study are:
– Cultural Impact
– Social Impact and Wellbeing
– Place-making and Identity
The sections about Wellbeing and Place-making are especially interesting as they show a not so obvious perspective of the impacts of hosting this kind of major event.
The economic impact is considered a wider festival outcome and presented in a separated report section from the core outcomes.