Perttu Pesä, Director of Major Events and Chair at the IAEH, provided an in-depth talk on 16th June 2025 to IAEH members meeting in Lausanne covering data research that has been carried out on major events in Tampere, Finland. The talk is available under the Resources, IAEH Video Archive tab.

1) Monitoring models
– Objectives
– Indicators
– Starting points for partnership and financial support for events
– Distinguishing events

2) Figures and rankings
– Event visitors, sales and turnover
– Visitors at selected events and venues
– Overview of the event industry in Tampere
– Collecting public feedback
– Spending by visitors breakdown