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Major Events Summit – IAEH discount

We are less than a month away from MEI’s flagship Major Events Summit, now re-imagined as a virtual event. This is during the week of 6th-12th July.

The Major Events Summit’s organisers are predicting over 600 sporting and event professionals from over 300 organisations to attend. Make sure you are one of them to learn, network and share your expertise.

If you are an event organiser or a local organising committee, be sure to claim your free pass now! To suppliers, if you include the discount code IAEH20 you get a further 20% discount!

Share a promotional video of your City/State/Nation
incorporated into the Major Events Summit

As part of our partnership with Major Events International, IEAH have arranged for members to have the opportunity to submit a promotional video of your City/State/Nation incorporated into the Major Events Summit. Your video will sit alongside the content from the sports organisations. There is no charge for this platform, but MEI do expect you to have registered as a delegate using the 20% IAEH discount (reducing the cost to £116). If you wish to add a video to the content library, with the possibility of it being viewed by over 100 sports event organisers,  simply email Andy Rice at

Major Events Summit brings together decision makers and influencers involved in supplying the world’s most prolific sports and performance events. Participants learn from and network with senior representatives from headline events during a curated programme that gives market insights across a broad topic base from customer & fan experience, logistics & operations to technology & innovation.

2020’s event will be held online in response to COVID-19 and is set to give the global audience a fresh take on how sporting venues, festival organisers and sports rights holders are adapting their business models along with applying more stringent health & safety procedures to their events.

July’s Major Event Virtual Summit has already gained significant traction with sign-ups ranging from Lord’s to Baku F1 Circuit; British Swimming to Ukrainian Premier League; the International Pentathlon Federation to the PGA Tour. Speaker confirmations include representatives from Rugby League World Cup, Milan/Torino Winter Games 2026; FIFA World Cup 2026; Euros and many more are being confirmed daily.

Uniquely, there will be a range of interactive opportunities such as networking groups, workshops and the ability to ask questions of presenters: allowing you to be involved in the content and engage with the community rather than simply be a passive listener. We will even be inviting you to provide us with a 1 minute video introduction of who you are as part of your registration!

Don’t miss the opportunity to…
• Be Informed – Through different online presentations and formats participants will be given insights and predictions from a notable list of senior speakers and their world-class events. Topics streamed will cover planning & managing events that require greenfield sites, fan engagement, technology and safety & security.
• Be Innovated – Major Event Summit draws both start-ups and heritage organisations and opens them to new practices and future thinking around key pillars of fan engagement, overlay, technology and safety & security
• Be Inspired – The event is known for inspiring relationships and building longstanding partnerships between ancillary suppliers, destinations and major organisers.

IAEH and MEI are media partners

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