In this session, the AISTS team provided an overview regarding the methodologies they use to measure the economic impact of sporting events. Topics covered included:

– Introduction of AISTS: overview of the organisation’s background, research focus, and its work in developing methodologies for assessing the economic impact of sports events.
– Purpose of economic impact studies: discussion on why such studies are essential for justifying investments, supporting strategy and decision-making, and ensuring accountability and transparency.
– Challenges of inflated impact claims: exploration of the need for objective, comparable, and conservative methodologies to avoid exaggerated economic impact figures.
– Methodological framework: explanation of direct, indirect, and induced impacts, and the complexity of data collection across multiple stakeholders.
– Standardisation and credibility: presentation of the AISTS/IOC-endorsed methodology as a consistent, transparent, and conservative model for measuring impact across events.
– Discussion: Audience raises issues around defining reference areas, handling internal versus external inflows spending, and ensuring consistency across regions and event types.
– Data collection innovations: dialogue about emerging methods such as mobile and banking data, versus traditional surveys, and cultural differences affecting data accuracy.

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