Visit Victoria is the primary tourism, business and major events company in the state of Victoria, responsible for spearheading a cohesive approach to marketing Melbourne and Victoria to attract more visitors and world class events to the region. The Major Events team within Visit Victoria is responsible for the acquisition of major sporting, creative, theatrical and culinary exhibitions and events to grow Melbourne’s reputation as a global leader in major events and has been responsible for acquiring a number of outstanding events including:
- Harry Potter and the Cursed Child Theatre Production (2019);
- Australian Boomers vs USA Basketball Men’s National Team (2019);
- T20 World Cup Men’s and Women’s Finals (2020);
Nelson Mandela: My Life, the Exhibition (2019).