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2022 IAEH AGM- Shashank Singh

Sponsorship and event hosting

15 June 2022

Shashank Singh, Senior Director at Visa, has recently been involved as the corporation’s GCC lead for the FIFA World Cup 2022. Shashank was also instrumental in Visa’s involvement in the Arab Cup & Club World Cup recently. Shanshank reflects on how event hosts can work with sponsors. His presentation includes:

– Relationships between sponsors and event hosts
– Providing added value to event hosts
– Campaigns
– Brand activation
– Regional implications of event hosting
– Using a sponsor’s network

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