Perttu Pesä, Director of Major Events and Chair at the IAEH, provided an in-depth talk on 16th June 2025 to IAEH members meeting in ANOC, Lausanne covering data research that has been carried out on major events in Tampere, Finland. Topics covered include:

1) Monitoring models
– Objectives
– Indicators
– Starting points for partnership and financial support for events
– Distinguishing events

2) Figures and rankings
– Event visitors, sales and turnover
– Visitors at selected events and venues
– Overview of the event industry in Tampere
– Collecting public feedback
– Spending by visitors breakdown

This presentation was followed by a discussion by members on issues involved in applying indicators and collecting data. In this context, methodologies, working with partners and collective trends were considered.

You must be logged in to access webinars. Please click here to login