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IAEH is a not-for-profit company limited by guarantee governed by the following directors.

The IAEH board is open and any member willing to act to be a director can be appointed. Directors are appointed by vote in general meeting or by other directors through ordinary resolution.


Head of Major Events - London & Partners

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Iain’s role is to secure long-term major event opportunities for London which result in a positive impact on the city’s economy. He has been involved in a number of successful sporting bids and projects such as 2017 IAAF and IPC World Athletics Championships and the extension of the NFL’s commitment to staging regular season games in the city. Iain created the concept and led the development of the RideLondon festival of cycling and is also supporting the development of new major cultural events for the city, including the Lumiere London festival of light.

Prior to this role, Iain was part of the bid team that secured the 2012 Olympic and Paralympic Games for London, has delivered a number of multi-million pound public/private partnership projects for sports facilities, and has an MBA degree from the University of Cambridge.

Lars Lundov

CEO - Sport Event Denmark

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Lars has been the head of Sport Event Denmark from the outset. With enthusiasm and commitment, Lars Lundov has lead the way for his team of employees all through the years. Lars Lundov’s main focus is on international relations within the international sports world / Olympic Movement and bidding for major international sports events. Through his wide, global network and because of the remarkable Danish results on the market for sports events, Lars Lundov is requested as a speaker at international conferences/congresses.

Paul Bush

Director of Events - EventScotland

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Paul leads VisitScotland’s Events Directorate which includes Industry Development, Business Events and EventScotland. The directorate takes a strategic role in the Scottish events industry and is responsible for attracting, bidding for and securing major sporting, cultural and business events worldwide. Over the past decade, Scotland has brought some of the biggest event properties to the country, including The Ryder Cup and Commonwealth Games in 2014, many European and World Championships and the MTV Music Awards.

Paul was appointed Chairman of Commonwealth Games Scotland in May 2015 and previous roles include Chef De Mission for The Scottish Commonwealth Games. He was awarded an OBE for Services to Commonwealth Sport.

Rick Traer

CEO - Canadian Sport Tourism Alliance

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Rick has served as the CEO since its inception in November, 2000. Prior to his involvement with the CSTA, Rick spent approximately 15 years in the national and provincial sport systems in Canada, including eight years as Executive Director of Basketball Canada. He also served two terms as President of FIBA Americas from 2000-2006, the governing body for basketball in the Americas based in San Juan, Puerto Rico

Susan Sawbridge

Manager (Acting) - New Zealand Major Events

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Susan Sawbridge leads New Zealand Major Events, an arm of New Zealand’s Ministry of Business, Innovation and Employment. New Zealand Major Events partners, identifies and invests in major events that generate and maximise economic, social and cultural benefits for New Zealand. Susan has a background in destination development and promotion across tourism, international education, business events and major events. Before joining New Zealand Major Events, Susan led major events prospecting and bidding for the city of Auckland, New Zealand.

Lindsay Harrison

Director - Edmonton Events

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Lindsay Harrison graduated from the University of Alberta with a Bachelor of Arts degree in Recreation and Leisure Studies in 2002. Lindsay was captain of the University of Alberta tennis team and was chosen to represent Canada at the 2001 Summer Universiade Games in Beijing. Soon after, Lindsay began her career at Edmonton Tourism where she now has 14 years of experience building the events unit and attracting major events to Edmonton.

Lindsay played a lead role in developing Edmonton Events, a partnership between the City of Edmonton and Edmonton Tourism, and its long-term strategy. She has helped secure the following events to Edmonton: IIHF World Junior Hockey Championships, Tour of Alberta, ITU World Triathlon Series Grand Final, FIFA Women’s World Cup and Red Bull Crashed Ice. Lindsay was a Canadian Sport Tourism Alliance Board Member from 2009-2011. Currently Lindsay is Director, Edmonton Events and oversees a team of four.

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