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London & Partners

London & Partners is the business growth and destination agency for London. It is a not-for-profit company which operates as a social enterprise, half funded by the Greater London Authority (GLA) and half from other sources, including a portfolio of commercial ventures.

We promote London across the world to attract overseas companies, events, students and visitors to the capital, as well as helping London companies expand internationally. Our mission is to create economic growth that is resilient, sustainable and inclusive.

The Major Events Team at London & Partners provide expertise and guidance to help stage major sports and cultural events. We do this by working in partnership with city stakeholders and industry leaders in entertainment, culture and sport. London’s primary goals are to attract events which deliver economic benefit to London, draw global media exposure and generate community engagement.

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