The organisation is a sales and marketing body for companies, municipalities and organisations with interests related to the tourism industry and marketing of the region. The purpose of the organisation is to carry out marketing activities on behalf of municipalities and the tourism industry. The company is a non-profit organisation. The company shall market the region as a destination in connection with the cruise, events, conference and congress market, the holiday and leisure market and contribute to the overall profiling of the Stavanger region as a place to live and work.