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2016 Eurovision Song Contest

The Eurovision Song Contest is hosted annually by the previous year’s winning country. Hosts have one year to prepare and deliver a large scale event that attracts media attention from several hundred million of people.

Stockholm, Sweden, hosted the event in 2016 and this report summarises the city’s experience. The report was commissioned by the City of Stockholm and produced by Sweco who carried out the surveys of the visitors, the accredited press, and accredited fans and bloggers. Sweco looked at how locals perceived the event both before and after the contest. Meltwater analysed media mentions.

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