2017 World Masters Games – Final Report
The city of Auckland in New Zealand hosted the 9th edition of the World Masters Games between 21st and 30th of April 2017. This comprehensive report shows the results of the event through 8 different areas: governance, finance and corporate services, commercial, marketing and communications, sports and venues, games operations, volunteers, and ceremonies and events. It also includes a section on the research methodologies applied to assess different aspects of the event.
The Auckland WMG operated under key performance indicators (KPI) and three underlying contracts encompassing the achievement of specific goals. The report shows the specific KPI targets that guided all WMG2017 activity comprising athlete targets, economic benefit targets, revenue targets/break-even budget, and satisfaction targets (customers, partners and public).
Challenges related to the delivery of the event such as coordinating multiple partners and realising consistency of service from providers and the experience of participants were also presented in this report.