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Evaluating Resident Sentiment to Inform the Development of Sports Tourism

The ability to better understand the ever-growing role os sport tourism within local communities is of utmost importance.

During July 2020, a self-completion survey was completed by 4,000 adults across the four regions (Midwest, Northeast, South, and West) of the United States (1,000 respondents from each region). Survey respondents were asked to identify their level of support when it came to hosting and/or attending, participating in, or watching various types of sporting events (outdoor, youth, amateur, collegiate, and professional). The study also sought to assess respondents’ perceptions of event safety during the COVID-19 pandemic.

This white paper is based on a 2020 study conducted by Longwoods Internatoional and was shared by IAEH member Sports ETA.

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