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The Bid Experience

This report published in 2014 is an evaluation of the Winter Games Bids 2010 – 2018 and offers recommendations for the IOC’s Olympic Agenda 2020. It was jointly produced by the Austrian Olympic Committee, the German Olympic Sports Confederation, the Swedish Olympic Committee and the Swiss Olympic Association.

The striking element welding all four committees together is the fact that all had Olympic bids lost due to a lack in national or at least regional public or political support. The affected committees therefore initiated a comprehensive review of past bid processes to identify the challenges of the current bidding procedure as well as to propose possible solutions.

Eight high priority challenges were identified and subsumed under three major topics: the process of bidding, the costs of the games, the scale of the games. The solution proposed is to rethink the bidding procedure in order to reduce complexity and increase transparency and flexibility for potential bid cities.

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