Resources

Iain Edmondson, IAEH Honorary Member and Founder and Manager of Legacy Delivery, continues his insightful series on the Common Indicators for Measuring the Impact of Events, this time by considering their practical application:

– The importance of relativity and comparison in impact assessment guidance
– Using KPIs to plan and deliver, with before and after examples
– Choosing relevant common indicators for events
– Super League Triathlon exemplified- use of previous cases for future preparation
– Use of KPIs to consider who and how an event should impact
– Use of self-assessment scales
– Different frameworks for different purposes
– National wellbeing indicators framework case example

As part of the 2021 IAEH AGM’s programme, ASOIF Executive Director Andrew Ryan was invited to share insights on the landscape of IF events in the coming years. The slide deck is available to members only here.

The Association of Summer Olympic International Federations (ASOIF) is the umbrella organisation for the 33 sports on the summer Olympic Games programme for Tokyo 2020.

Andrew’s presentation included the following content:
– Global Trends Impacting Sports
– Future of Global Sport
– Impacts of Covid-19
– Event Impact Studies

The ability to better understand the ever-growing role os sport tourism within local communities is of utmost importance.

During July 2020, a self-completion survey was completed by 4,000 adults across the four regions (Midwest, Northeast, South, and West) of the United States (1,000 respondents from each region). Survey respondents were asked to identify their level of support when it came to hosting and/or attending, participating in, or watching various types of sporting events (outdoor, youth, amateur, collegiate, and professional). The study also sought to assess respondents’ perceptions of event safety during the COVID-19 pandemic.

This white paper is based on a 2020 study conducted by Longwoods Internatoional and was shared by IAEH member Sports ETA.

To quantify the economic significance of the sports tourism sector in the U.S., Tourism Economics prepared a comprehensive model using multiple primary and secondary data sources to quantify the economic impacts arising from sports-related travel spending. 

Impact modeling is based on an IMPLAN Input-Output (I-O) model for the U.S. The results of this study show the scope of the sports tourism sector in terms of direct sports-related travel spending, as well as total economic impacts, including employment, household income, and tax impacts in the broader economy. 

This report was prepared by Tourism Economics for IAEH member Sports Events and Tourism Association (Sports ETA – USA).

The IAEH consults its members every year to understand their experiences and expectations, key areas of interest and to make sure the activities proposed remain relevant. Thisyear, with the uncertainty of COVID-19 and its impact on events globally, the need to ensure the IAEH provides the right content, in the right format, is more important than ever.

This year, 24 out of 41 members, participated and shared their thoughts on the IAEH resources, activities and administration. The survey also included a section with questions related to the COVID-19 crisis.

This document lists the full results of the 2020 Members’ Survey.

This report summarises the IAEH activities between April 2019 and April 2020 and includes information on current membership, current administration, and plans for 2020-2021. It also informs members on IAEH’s finance as well as budget for the year ahead.

Slides used at the 2019 IAEH Annual Forum in the Gold Coast, Australia, on 6th May, including the following sections:

– Annual Report 2018-2019
– Kerry Petersen’s (Deputy Director-General, Office of the Commonwealth Games) presentation: Maximising GC2018 Legacy Outcomes
– Iain Edmondson’s (IAEH Director) presentation on the Event Impact Standards project
– Work Plan 2019-2020
– Financial Report

The post games report of the Gold Coast 2018 Commonwealth Games compiled by the office of the Commonwealth Games, Department of Innovation, Tourism Industry Development and the Commonwealth Games and published by the State of Queensland.

This report includes sections on legacy, governance and finance.

Evaluation report prepared by Culture Counts on behalf of the Queensland’s government’s office of the Commonwealth Games.

Presentation delivered by Dr Munehiko Harada of the Waseda University and Chairman of Japan Sport Tourism Alliance at the 2018 Annual Forum of the International Association of Event Hosts, in Bangkok, on April 19th.

The eventIMPACTS Toolkit is intended to provide organisers and supporters of public events with some key guidance and good practice principles for evaluating impacts associated with their event. The project is backed by the UK government. Click here to access the eventIMPACTS website.

The city of Auckland in New Zealand hosted the 9^th edition of the World Masters Games between 21st and 30th of April 2017. This comprehensive report shows the results of the event through 8 different areas: governance, finance and corporate services, commercial, marketing and communications, sports and venues, games operations, volunteers, and ceremonies and events. It also includes a section on the research methodologies applied to assess different aspects of the event.

The Auckland WMG operated under key performance indicators (KPI) and three underlying contracts encompassing the achievement of specific goals. The report shows the specific KPI targets that guided all WMG2017 activity comprising athlete targets, economic benefit targets, revenue targets/break-even budget, and satisfaction targets (customers, partners and public).

Challenges related to the delivery of the event such as coordinating multiple partners and realising consistency of service from providers and the experience of participants were also presented in this report.

A collection of case studies covering cultural and sporting events across the UK produced by eventIMPACTS.

These summary case studies provide headline information on the economic impact of each event and a breakdown of the statistics that contributed to the impact including attendance figures, local visitors, day visitors, commercial/non-commercial stayers, number of days attended, average bed nights, average daily spend and average accommodation spend.

Nine events were analysed:

– Lumiere London 2016
– Ridelondon 2015
– Glasgow Gymnastics World Cup 2012
– Canoe Slalom World Champs 2015
– Taekwondo World Grand Prix 2014
– UCI Mountain Bike World Cup 2016
– Edinburgh’s Festivals 2015
– Cardiff Half Marathon 2015
– Hay Festival 2016

The eventIMPACTS Toolkit is intended to provide organisers and supporters of public events with some key guidance and good practice principles for evaluating impacts associated with their event. The project is backed by the UK government. Click here to access the eventIMPACTS website.

This toolkit is provided as a menu from which to choose the media impact measurement approach best suited to the aims and objectives of an event organiser and their stakeholders. It explains some of the standard measures of media impact relative to how true a reflection of media impact they deliver.

There are several ways of measuring media impact, this toolkit shows examples of three methods:

– Volume of coverage: provides a measure of an event’s popularity

– Engagement and tone: indicators that measure the extent to which followers interact with the event and analysis of the tone of the social media messages.

– Media value: can come from print, television, electronic and new-media coverage of an event generated via live and delayed coverage, news coverage, press releases, interviews, video and photographs.

The eventIMPACTS Toolkit is intended to provide organisers and supporters of public events with some key guidance and good practice principles for evaluating impacts associated with their event. The project is backed by the UK government. Click here to access the eventIMPACTS website.

The Social Impact Toolkit available here seeks to provide the starting point for a more structured approach to the measurement of the social impacts of events. The reason for measuring social impacts can often be linked directly to the aims and objectives of the event funders. Any event organiser should wish to understand how their event impacts on the perceptions and behaviour of people (whether directly or indirectly).

eventIMPACTS has identified four areas of social impacts:

– Participation

– Volunteering & Skills

– Identity and Image

– Satisfaction

The toolkit proposes a combination of qualitative and quantitative methods to analyse the social impacts of hosting major events and provides evidence and indicators for each of the identified areas.

Edinburgh is internationally renowned for the annual Festival programme which it hosts. Starting with the Edinburgh International Festival in 1947, it has developed a year-round programme of Festivals which is crucial to the cultural, economic and social life of the city and its region, and of Scotland itself.

This study published in July 2016 was developed by BOP Consulting commissioned by Festivals Edinburgh and assessed the impact of the 12 Festivals. It takes a holistic approach that considers social, cultural and economic effects. The research results showed that the Festivals do not just provide great cultural experiences, but also help to increase access to culture and build wider participation and discovery among audiences.

The core festival outcomes presented and detailed in the study are:

– Cultural Impact

– Social Impact and Wellbeing

– Place-making and Identity

The sections about Wellbeing and Place-making are especially interesting as they show a not so obvious perspective of the impacts of hosting this kind of major event.

The economic impact is considered a wider festival outcome and presented in a separated report section from the core outcomes.

This report shows the economic impacts and benefits analysis of hosting the 2015 Cricket World Cup. It was prepared by PwC Australia at the request of Cricket World Cup 2015 Ltd, Cricket Australia and New Zealand Cricket. The event was jointly hosted by Australia and New Zealand during February and March 2015. It served as a major catalyst for collaboration between the neighbours and is considered a successfully delivered major event.

From the report, IAEH highlights two points of difference:

• Hosting the ICC CWC 2015 in partnership required considerable communication and cooperation between the Australian Federal Government and the New Zealand Government. Each country established a centralised agency to help coordinate their support and services. The Major Sporting Events Taskforce in Australia and the World Cup’s Office in New Zealand brought together the key government departments and agencies including Immigration, Customs and Border Control, Security, Foreign Affairs and Trade, and Tourism.
• Focus on engagement with multicultural communities. The ICC CWC 2015 successfully attracted the interest and participation of multicultural communities, celebrating diversity in harmony. There was also a large participation of overseas communities, as 145,000 international tourists attended the tournament out of 595,000.

The UK Government and Mayor of London’s official report on the impacts of the London 2012 Olympic and Paralympic Games, published on the 4th anniversary of the Games.

Lumiere London was a free outdoor light festival hosted across central London to transform the capital’s iconic buildings and public spaces with 30 installations from the world-class British and international artists.

An example of a strategy and vision for major events from EventScotland’s role in developing Scotland’s Events Industry from 2015 to 2025.

Presentation of Scotland’s objectives and outcomes of hosting the 2015 FIG World Gymnastics Championships at the SSE Hydro Arena in Glasgow.

Presentation of Canada’s objectives and outcomes of hosting the FIFA Women’s World Cup 2015.

An economic impact assessment and media exposure evaluation using a quantitative method to estimate the economic benefits and media exposure that the 2014 Prudential RideLondon festival of cycling brought to London and the surrounding areas.