Reports, presentations, articles and guides related to IAEH key areas of interest. Search by subject clicking on the categories box above.
UNWTO World Tourism Barometer May 2020 Special: focus on the Impact of COVID-19
Summary of the World Tourism Organisation’s assessment of the impact of COVID-19 on international tourism for the period between January and March 2020.
The UNWTO is a United Nations specialised agency responsible for the promotion of responsible, sustainable and universally accessible tourism.
2020 IAEH Members’ Survey Full Results
The IAEH consults its members every year to understand their experiences and expectations, key areas of interest and to make sure the activities proposed remain relevant. Thisyear, with the uncertainty of COVID-19 and its impact on events globally, the need to ensure the IAEH provides the right content, in the right format, is more important than ever.
This year, 24 out of 41 members, participated and shared their thoughts on the IAEH resources, activities and administration. The survey also included a section with questions related to the COVID-19 crisis.
This document lists the full results of the 2020 Members’ Survey.
2019-2020 IAEH Annual Report
This report summarises the IAEH activities between April 2019 and April 2020 and includes information on current membership, current administration, and plans for 2020-2021. It also informs members on IAEH’s finance as well as budget for the year ahead.
Glasgow 2018 European Championships Evaluation Report
The European Championships is a new multi-sport event that was co-hosted by Glasgow and Berlin in 2018. The inaugural event incorporated the existing European Championships for athletics and combined with aquatics, cycling, gymnastics, rowing, triathlon and golf.
This study, commissioned by Glasgow City Council, is a Post event evaluation report including sporting and cultural legacy, economic impacts, social and community benefits and more.
2018 European Championships – Glasgow / Scotland Summary
Presentation on the experiences of hosting the 2018 European Championships delivered by Billy Garrett, Director of Sport and Events, Glasgow Life, at the IAEH meeting in London in December 2018.
This presentation includes audience evaluation, broadcast, marketing & communications summary and key outputs and results.
Creating Queen Elizabeth Olympic Park
Presentation delivered by Peter Tudor, Director of Visitor Services, Park Operations & Venues, Queen Elizabeth Olympic Park, at the IAEH meeting and Knowledge Sharing session in December 2018 in London.
The slides show the continued transformation of a 200 hectares area in east London triggered by the building of the Queen Elizabeth Olympic Park. The park is part of the legacy of the London 2012 Olympic Games and is the “new heart of east London”.
Tokyo 2020 Legacy Planning
Presentation delivered by Dr Munehiko Harada of the Waseda University and Chairman of Japan Sport Tourism Alliance at the 2018 Annual Forum of the International Association of Event Hosts, in Bangkok, on April 19th.
eventIMPACTS – Media Impact Toolkit
The eventIMPACTS Toolkit is intended to provide organisers and supporters of public events with some key guidance and good practice principles for evaluating impacts associated with their event. The project is backed by the UK government. Click here to access the eventIMPACTS website.
This toolkit is provided as a menu from which to choose the media impact measurement approach best suited to the aims and objectives of an event organiser and their stakeholders. It explains some of the standard measures of media impact relative to how true a reflection of media impact they deliver.
There are several ways of measuring media impact, this toolkit shows examples of three methods:
– Volume of coverage: provides a measure of an event’s popularity
– Engagement and tone: indicators that measure the extent to which followers interact with the event and analysis of the tone of the social media messages.
– Media value: can come from print, television, electronic and new-media coverage of an event generated via live and delayed coverage, news coverage, press releases, interviews, video and photographs.
Edinburgh Festivals 2015 Impact Study
Edinburgh is internationally renowned for the annual Festival programme which it hosts. Starting with the Edinburgh International Festival in 1947, it has developed a year-round programme of Festivals which is crucial to the cultural, economic and social life of the city and its region, and of Scotland itself.
This study published in July 2016 was developed by BOP Consulting commissioned by Festivals Edinburgh and assessed the impact of the 12 Festivals. It takes a holistic approach that considers social, cultural and economic effects. The research results showed that the Festivals do not just provide great cultural experiences, but also help to increase access to culture and build wider participation and discovery among audiences.
The core festival outcomes presented and detailed in the study are:
– Cultural Impact
– Social Impact and Wellbeing
– Place-making and Identity
The sections about Wellbeing and Place-making are especially interesting as they show a not so obvious perspective of the impacts of hosting this kind of major event.
The economic impact is considered a wider festival outcome and presented in a separated report section from the core outcomes.