IAEH members Birgitte Nestande (Head of Events at Innovation Norway) and Patrik Tengwall (Head of Event Strategy at Visit Stockholm) shared on the recent success of hosting a regional meeting for event hosts from a Nordic perspective. This talk covers:

– Lessons learned from Nordic case studies
– Measuring the impact of events from a Nordic perspective
– Developing opportunities for closer collaboration between event hosts
– Feedback from organising a regional meeting
– Outcomes and benefits for event hosts
– Comparisons of national strategies for event hosting

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