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SportAccord reflection session

Joel Lavery (Director, West Midlands Growth Company) reflects on the experience of hosting SportAccord. Martin Gibbs (CEO, SportAccord) also joins this talk. Topics covered are:

Budget to host SportAccord

Objectives of hosting the summit:

  • Raising international awareness
  • Boost region’s profile as a place to invest in
  • Maximise national and international media interest
  • Promotion of host venues
  • Promotion of wider tourism

Overview of participants

Heart of sport campaign

City branding and welcoming visitors

Maximising opportunities from SportAccord

200 events proposed following the summit for the region

Survey results- showing improvement on previous editions

Return on investment vs return on influence

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