IAEH Video Archive

Raj Pahuja, (Joint Head of Sports, Media and Entertainment at HCR Law), provided an insightful talk on the outsourcing challenges faced at sports events from a legal perspective. Topics covered included the following:

1) Event management and sub-contractors
2) Considerations for appointment
– Tender process
– Local suppliers
– Due diligence
– Sponsors- keeping them engaged
– Insurance
3) Contract issues
– Are obligations clear?
– Approval process
– KPIs
– Ensuring delivery
– Reporting mechanisms
– Intellectual property
4) Fee structures
5) Liability if issues arise
– Termination
– Confidentiality and sub-contractors
– What a contract should look like

Joel Lavery (Director, West Midlands Growth Company) reflects on the experience of hosting SportAccord. Martin Gibbs (CEO, SportAccord) also joins this talk. Topics covered are:

Budget to host SportAccord

Objectives of hosting the summit:

– Raising international awareness
– Boost region’s profile as a place to invest in
– Maximise national and international media interest
– Promotion of host venues
– Promotion of wider tourism

The discussion also covered an overview of participants, the heart of sport campaign, city branding and welcoming visitors. There was interesting insight into maximising opportunities from SportAccord, including the 200 events proposed following the summit for the region, as well the issue of  “return on influence”, which is often overlooked in the face of return on investment.

Paul Fletcher, former Commercial Director (Wembley Stadium) and former CEO (Huddersfield Town FC, Bolton Wanderers FC, Burnley FC, Ricoh Arena) discusses the evolution of football stadia and how they can be utilised better. The talks covers:

– Previous mistakes with UK football stadia designs
– Design of future stadia
– The importance of location
– Addressing the fiction that stadia are single purpose buildings
– The problem of car parking and stadia
– Lessons from relocating stadia
– Replacing car parks in stadia with marketplaces
– Financial difficulties for football clubs in building new stadia

Florian Lamblin, Executive Director of UTMB International, explains how an event such as the UTMB World Series can be used to develop connections with populations and institutions. The talks covers:

– A timeline for the application of sustainability
– Strategies applied in different host territories
– Traditional strategies
– Sustainable tourism as a strategy
– Key initiatives in Slovenia: working with travel agencies and developing connections
– Working with Chianti consortium and Tuscany region to stimulate a maximum of local companies
– Key initiatives in Slovenia: working with travel agencies and developing connections
– Working with Chianti consortium and Tuscany region to stimulate a maximum of local companies
– Promoting alternative transport at UTMB Mont Blanc
– Building local bonds – Wales, Mexico and Switzerland

– Event classification and its significance when considering the strategy of a city
– The desired impact of events are to improve quality of life, community building, positive publicity and growth in event-related businesses and the local economy
– A balanced overall impact being achieved when each event category is proportionately represented in Tampere’s event scene
– Events a city development- “events are not just events”- they are part of a development process to develop a new kind of city
– Development of stadium- construction over railroads, and how this changed the city centre
– The significance of the development of a tramway for logistics and population growth
– Success of volunteering bank for the Ice Hockey World Championships, with press release
– Responding to logistical challenges of flights
– The impact of COVID on particular sports, considering the Masters Games and hindrances to training