IAEH Video Archive
IAEH Webinar Series, Meetings and Workshops recordings available to members only.
Category: Strategy
From promoting sustainable tourism to developing connections with populations and institutions: strategies pursued in the UTMB World Series
Florian Lamblin, Executive Director of UTMB International, explains how an event such as the UTMB World Series can be used to develop connections with populations and institutions. The talks covers:
– A timeline for the application of sustainability
– Strategies applied in different host territories
– Traditional strategies
– Sustainable tourism as a strategy
– Key initiatives in Slovenia: working with travel agencies and developing connections
– Working with Chianti consortium and Tuscany region to stimulate a maximum of local companies
– Key initiatives in Slovenia: working with travel agencies and developing connections
– Working with Chianti consortium and Tuscany region to stimulate a maximum of local companies
– Promoting alternative transport at UTMB Mont Blanc
– Building local bonds – Wales, Mexico and Switzerland
Building an event confederation in Finland – Kati Kuusisto
17 May 2023
Kati Kuusisto, CEO of Kuusisto & Sahlstedt, presents on:
– How an event industry confederation was built in Finland
– Event industry economic impact
– Event Industries Finland – a nationwide advocacy organisation
– The need to consider event sectors together (sports, culture, entertainment and business)
– Providing a common voice for the event sector
– Event industry value creation
– The importance of lobbying for European wide classification and functional legislation
– Key international objectives for the events industry
– The importance of creating job titles in events for graduate employment
– The need for events to be recognised by, for example, the OECD