IAEH Video Archive

ChristchurchNZ share on the transformation of the city in New Zealand into a vibrant place to host events following the devastating earthquake in 2011. This moving and inspirational talk covers the following topics:

1) Urban Design
– Temporary structures and architecture
– Responses from hospitality and urban design
– Novel ways of responding to loss of venues
– Public sharing for ideas for rebuilding
– Case studies of urban transformation
2) Event campaigns
– Initial devastation to event sector
– PR campaign to attract new events
– Strategy- city narrative, economic benefit and community benefit
– New facility and infrastructure rebuilds
– Operation of SailGP
– Development of homegrown events

Raj Pahuja, (Joint Head of Sports, Media and Entertainment at HCR Law), provided an insightful talk on the outsourcing challenges faced at sports events from a legal perspective. Topics covered included the following:

1) Event management and sub-contractors
2) Considerations for appointment
– Tender process
– Local suppliers
– Due diligence
– Sponsors- keeping them engaged
– Insurance
3) Contract issues
– Are obligations clear?
– Approval process
– KPIs
– Ensuring delivery
– Reporting mechanisms
– Intellectual property
4) Fee structures
5) Liability if issues arise
– Termination
– Confidentiality and sub-contractors
– What a contract should look like

Joel Lavery (Director, West Midlands Growth Company) reflects on the experience of hosting SportAccord. Martin Gibbs (CEO, SportAccord) also joins this talk. Topics covered are:

Budget to host SportAccord

Objectives of hosting the summit:

– Raising international awareness
– Boost region’s profile as a place to invest in
– Maximise national and international media interest
– Promotion of host venues
– Promotion of wider tourism

The discussion also covered an overview of participants, the heart of sport campaign, city branding and welcoming visitors. There was interesting insight into maximising opportunities from SportAccord, including the 200 events proposed following the summit for the region, as well the issue of  “return on influence”, which is often overlooked in the face of return on investment.

IAEH members Birgitte Nestande (Head of Events at Innovation Norway) and Patrik Tengwall (Head of Event Strategy at Visit Stockholm) shared on the recent success of hosting a regional meeting for event hosts from a Nordic perspective. This talk covers:

– Lessons learned from Nordic case studies
– Measuring the impact of events from a Nordic perspective
– Developing opportunities for closer collaboration between event hosts
– Feedback from organising a regional meeting
– Outcomes and benefits for event hosts
– Comparisons of national strategies for event hosting

Florian Lamblin, Executive Director of UTMB International, explains how an event such as the UTMB World Series can be used to develop connections with populations and institutions. The talks covers:

– A timeline for the application of sustainability
– Strategies applied in different host territories
– Traditional strategies
– Sustainable tourism as a strategy
– Key initiatives in Slovenia: working with travel agencies and developing connections
– Working with Chianti consortium and Tuscany region to stimulate a maximum of local companies
– Key initiatives in Slovenia: working with travel agencies and developing connections
– Working with Chianti consortium and Tuscany region to stimulate a maximum of local companies
– Promoting alternative transport at UTMB Mont Blanc
– Building local bonds – Wales, Mexico and Switzerland

17 May 2023

Kati Kuusisto, CEO of Kuusisto & Sahlstedt, presents on:

– How an event industry confederation was built in Finland
– Event industry economic impact
– Event Industries Finland – a nationwide advocacy organisation
– The need to consider event sectors together (sports, culture, entertainment and business)
– Providing a common voice for the event sector
– Event industry value creation
– The importance of lobbying for European wide classification and functional legislation
– Key international objectives for the events industry
– The importance of creating job titles in events for graduate employment
– The need for events to be recognised by, for example, the OECD